Marketing Data Analysis in Business Intelligence
Does your marketing operate based on intuition, or are decisions truly supported by reliable data? Marketing data analysis in Business Intelligence allows companies to move beyond gut feeling and rely on solid metrics that genuinely drive business growth. Organizations collect vast amounts of data from CRM systems, digital campaigns, sales...
Read morePower BI – license types and costs. A practical guide...
Choosing the right Power BI license is one of the key steps in building mature analytics within an organization. In a B2B environment—where teams work with multiple data sources (ERP, CRM, financial systems, marketing platforms, Excel, cloud systems)—the licensing model affects not only available features but also scalability, security, and...
Read moreData analysis in Microsoft Business Intelligence
Is your company truly making use of the data it generates every day? In the digital era, businesses collect massive amounts of information — from ERP systems, Excel spreadsheets, marketing platforms, social media, and e-commerce tools. Yet without the right solutions, much of this data remains unused. Data analysis in...
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