Analysts from IDC, a leading research centre from the USA, argue that we are entering the era of the digital economy. As it turns out, they are not alone in their views. Economists also share their opinion. So how can data be used to ensure companies' stable growth? From data...
Read moreAnalysing data from marketing campaigns is a complex process. This is because one wrong number can lead to an incorrect interpretation of the conducted activities. In this context, several problems arise - how to obtain high-quality data for analysis? How to make the analysis process as transparent as possible? How...
Read moreAggregated and properly structured data is the foundation of all BI activities. Analysing them allows transforming the collected information into practical knowledge, which is used to draw conclusions and forecast phenomena. However, the success of these processes depends on the correct creation and use of a data warehouse. How does...
Read moreIn a world of large data, raw and disaggregated data is very often stored in different systems - both relational and non-relational. They also do not add value to the business as they do not have the right context or meaning to support analysts' actions or facilitate business decisions. With...
Read more