Many companies use tools to help collect business and sales data, such as Salesforce. However, simply capturing data without proper analysis won’t do much good. That’s why it’s a great idea to use a Power BI system to help extract additional value from your collected data.
Salesforce and Power BI – do they work together?
Salesforce is a tool that supports customer relationship management and also helps manage sales data. By using it, companies can gain access to a lot of valuable sales data. However, to get the most out of this data, it’s crucial to analyse it well, and Microsoft’s Power BI tool can help you do this.
What is Microsoft Power BI?
Microsoft Power BI is a business intelligence system used for in-depth business data analysis. It helps study various sets of data and create complex and precise reports. For example, using Salesforce data in Power BI allows you to combine sales data with data from other sources in a single tool.
Salesforce data can be imported into Power BI with, for example, the Salesforce Analytics for Sales Manager template application. With this combination, you can analyse data within Power BI, such as:
– standard Salesforce objects, including potential customers (leads),
– created accounts,
– contacts acquired,
– chances of closing a sale,
– as well as custom, self-defined objects tailored to your business type.
Salesforce Sales Data Analysis in Power BI
Once sales data is imported from Salesforce into Power BI, various dashboards are available within the tool – sales manager, accounts, and prospects.
Microsoft Power BI provides a complete analysis of your sales over a period. Among other things, you will learn the estimated revenue based on current open sales opportunities. You will also learn how the positions of sales opportunities in the sales funnel are shaped and how each of its stages affects the entire sales process.
By analysing leads within Power BI, you can see how many leads you have, what sources they come from, which leads are the most profitable, how many of them have recently been qualified as sales opportunities, and how they move between the different stages of the sales funnel. You will also learn the likelihood of converting leads from each source.
On the other hand, analysis of accounts (i.e. current customers) allows you to determine what actions they take and which are the most profitable. This makes it possible, for example, to segment them into those with the most significant potential for repeat sales and on which it’s worth focusing more strongly.
Power BI and Salesforce, better results
Power BI also allows – based on imported data from Salesforce – to measure sales representatives’ effectiveness and examine how many predicted sales opportunities fall on a particular person.
Capturing sales data from Salesforce and analysing it within Power BI can help assess trends and predict consumer buying behaviour and future sales. It also significantly helps in optimising and increasing the efficiency of processes, including the sales process, and improving the quality of customer service.