Marketing Data Analysis in Business Intelligence
Does your marketing operate based on intuition, or are decisions truly supported by reliable data? Marketing data analysis in Business Intelligence allows companies to move beyond gut feeling and rely on solid metrics that genuinely drive business growth. Organizations collect vast amounts of data from CRM systems, digital campaigns, sales...
Read morePower BI – license types and costs. A practical guide...
Choosing the right Power BI license is one of the key steps in building mature analytics within an organization. In a B2B environment—where teams work with multiple data sources (ERP, CRM, financial systems, marketing platforms, Excel, cloud systems)—the licensing model affects not only available features but also scalability, security, and...
Read moreData analysis in Microsoft Business Intelligence
Is your company truly making use of the data it generates every day? In the digital era, businesses collect massive amounts of information — from ERP systems, Excel spreadsheets, marketing platforms, social media, and e-commerce tools. Yet without the right solutions, much of this data remains unused. Data analysis in...
Read moreERP and BI – the perfect duo for data-driven companies
Is your company making the most of its ERP data? Many organizations collect vast amounts of information every day — from sales and inventory data to financial metrics. The problem is that without the right tools, this data remains just a collection of numbers. Integrating ERP with BI allows you to...
Read morePower BI MacBook compatibility – everything you need to know
Have you ever tried to run Power BI on your MacBook and encountered installation issues? Many macOS users — from data analysts to business managers — wonder how to use Microsoft’s most popular Business Intelligence tool on Apple computers. Power BI is a powerful analytics platform that allows you to...
Read morePower BI and Office 365 – How to Make the...
Have you ever noticed that data in your company seems to have a life of its own? Some of it lives in Excel, some in SharePoint, others in Teams or your ERP system. Every department uses something different, and when it comes time to report – it turns into a juggling...
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