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CRM Data in Business Intelligence for Managers – Real-Time Reporting and Anal...

CRM data has become one of the most valuable assets for any company. It enables tracking customer interactions, monitoring the sales process, and evaluating the effectiveness of marketing activities. However, data alo...

How integrating Power BI with Office 365 streamlines reporting?

Financial, sales, and operational data must remain consistent, accessible, and properly secured. Companies that know how to build data-driven processes respond faster to market changes, optimize costs, and strengthen ...

SAP BI vs. Microsoft Power BI – comparison

Choosing the right analytics platform has a real impact on team efficiency, decision-making speed, and the quality of the data your company relies on. In this article, we compare two solutions that frequently appear o...

Marketing Data Analysis in Business Intelligence

Does your marketing operate based on intuition, or are decisions truly supported by reliable data? Marketing data analysis in Business Intelligence allows companies to move beyond gut feeling and rely on solid metrics...

Power BI – license types and costs. A practical guide for companies

Choosing the right Power BI license is one of the key steps in building mature analytics within an organization. In a B2B environment—where teams work with multiple data sources (ERP, CRM, financial systems, marketing...

Data analysis in Microsoft Business Intelligence

Is your company truly making use of the data it generates every day? In the digital era, businesses collect massive amounts of information — from ERP systems, Excel spreadsheets, marketing platforms, social media, and...

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